Hi again!

My name is Micaela, but you can call me Mica (meeka).

I’m a graphic and web designer from Buenos Aires Argentina, currently living in the amazing Washington, D.C.

Profile info

Intuitive UX / UI designer known for presenting clients with strategic, aesthetic, and user-friendly websites that meet business goals. Self-directed professional recognized for creativity, initiative, approachability, and collaborative spirit.

Core strenghts

Professional experience

freelance graphic & web designer

2018 -
present

nova studio
Washington, D.C. / Buenos Aires

Established freelance design business that improves user experience, lead generation, and conversions by architecting and building 20+ bespoke websites. Partnered closely with clients to understand challenges and goals to provide direction for branding and marketing strategies. Developed marketing materials including brochures, signage, and digital and print advertisements for corporate and institutional clients. 

creative services director

january 2021 - september 2021

xenophon strategies
Washington, D.C.

• Strategy, design and building of completely bespoke websites focused
on user experience, lead generation and conversions

• Direct involvement with the client to define the direction for their branding and marketing strategies

• Design, development and creation of marketing materials for corporate
and institutional clients including digital and print advertisement,
brochures and signage

senior graphic designer

february 2014 -
july 2018

met group
Buenos Aires, Argentina

• Managed offline design projects for clients, print and sales-support materials, conference websites and booth displays

• Served as the company’s lead designer and steward of the company’s brand identity

• Lead the design for all of the company’s digital assets such as their website, landing pages, email templates, banner ads, infographics • Supported account managers through the life cycle of projects, from concept through completion

• Presented designs and key deliverables to peers and senior level stakeholders

• Coordinated with offsite video production team to produce a range of outreach and engagement products such as awareness videos and promotional material

• Designed and optimized graphics and images for use on online platforms

• Translated complex content into visually appealing, easy-to-understand graphics

Education

UX /UI Design

Bootcamp 2021

Coderhouse
Buenos Aires, Argentina

bachelor’s degree in graphic design

August 2012

universidad de Palermo
Buenos Aires, Argentina

Skills

expertise

  • User research
  • User testing
  • Wireframing
  • Protoyping
  • Responsive web design
  • Copywriting

software

  • Illustrator
  • Photoshop
  • Indesign
  • Premiere
  • After Effects
  • Adobe XD
  • Figma
  • Microsoft Office

website development

  • WordPress
  • HTML + CSS

languages

  • Bilingual – native Spanish / fluent English