Being a screen-printing company, La Estampa carries a premise of “the fewer the colors, the better”. Their successes led them to a position where they finally needed to design a logo and branding identity.
The main goal was to highlight their screen-printing materials and create a logo that would be easy to replicate in different sizes, on varying surfaces of fabrics.
The solution was creating a wide palette of brand colors that can be used interchangeably with a simplistic logo depicting a silkscreen underneath a dripping can of paint.
Bonus: the screen printing process
Screen-printing is messy but fun. You’ll need a basic kit and some skill to success.
First, you’ll have to prepare your artwork and printing it in black and white in acetate. It’s one acetate per color. You’ll need a silkscreen to transfer the image through exposing it to a bright light. Then, you’ll have to cover the screen with the color of your choice and apply pressure with a squeegee to print it. Last, run it through an oven and that’s it! Most important thing: practice, practice, practice!