La Estampa

Color explosion!

Being a screen-printing company, La Estampa carries a premise of “the fewer the colors, the better”. Their successes led them to a position where they finally needed to design a logo and branding identity.

The main goal was to highlight their screen-printing materials and create a logo that would be easy to replicate in different sizes, on varying surfaces of fabrics.

The solution was creating a wide palette of brand colors that can be used interchangeably with a simplistic logo depicting a silkscreen underneath a dripping can of paint.

Deliverables

Logo

Logo concept

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Type

Colors!

Collateral

Bonus: the screen printing process

Screen-printing is messy but fun. You’ll need a basic kit and some skill to success.

First, you’ll have to prepare your artwork and printing it in black and white in acetate. It’s one acetate per color. You’ll need a silkscreen to transfer the image through exposing it to a bright light. Then, you’ll have to cover the screen with the color of your choice and apply pressure with a squeegee to print it. Last, run it through an oven and that’s it! Most important thing: practice, practice, practice! 

STEP 1
Print black & white artwork in acetate
STEP 2
Framed silkscreen to transfer the image exposing it to bright light
STEP 3
Cover the screen with the chosen color, apply pressure with a squeegee to print it
STEP 4
Run it through an oven and that's it!
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ACETATE WITH ARTWORK

ACETATE WITH ARTWORK

SILKSCREEN

SILKSCREEN

OVEN

OVEN