Being a screen-printing company, La Estampa carries a premise of “the fewer the colors, the better”. Their successes led them to a position where they finally needed to design a logo and branding identity.
The main goal was to highlight their screen-printing materials and create a logo that would be easy to replicate in different sizes, on varying surfaces of fabrics.
The solution was creating a wide palette of brand colors that can be used interchangeably with a simplistic logo depicting a silkscreen underneath a dripping can of paint.