With over 20 years of laundering culture, BALBOA is a leading Argentinian service provider for top Argentinian fashion brands. Taking care of a whole variety of laundering works, from washing t-shirts to stone-washing denim and dyeing garment.
Since BALBOA was going through a major business reorganization, they wanted to use the opportunity and establish their brand identity. They needed consistent messaging that would be incorporated into all of the brand elements, including a logo, invoicing, delivery notes, packaging stickers, and business cards.
A complete branding strategy and execution, throughout all the company’s systems and materials. Each and every brand’s contact point with the customer is now cohesive with the brand identity and improves the journey through the laundering experience.